Privacy policy


The person responsible for data processing is:

Thomas Güttler
In de Tarpen 42
22848 Norderstedt
Germany
service@rollei.com

Thank you for your interest in our online shop. The protection of your privacy is very important to us. In the following we will inform you in detail about the handling of your data.

 

1. Access data and hosting

You can visit our website without giving any personal information. Each time a website is called up, the web server automatically only saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of the call, the amount of data transferred and the requesting provider (access data) and documents the call. These access data are evaluated exclusively for the purpose of ensuring trouble-free operation of the site and improving our offer. This serves to safeguard our predominantly legitimate interests in a correct presentation of our offer in accordance with Art. 6 Para. 1 S. 1 lit.f GDPR. All access data will be deleted no later than seven days after the end of your visit to the website.

1.1 hosting

The services for hosting and displaying the website are partially provided by our service providers as part of processing on our behalf. Unless otherwise stated in the present data protection declaration, all access data and all data that are collected in the forms provided on this website are processed on their servers. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this data protection declaration.

Our service providers are based in the following countries for which the European Commission has determined an appropriate level of data protection by resolution: Canada

1.2 Content Delivery Network

For the purpose of a shorter loading time, we use a so-called content delivery network (CDN) for some offers. With this service, content, e.g. large media files, is delivered via regionally distributed servers of external CDN service providers. Therefore, access data is processed on the servers of the service providers. Our service providers work for us as part of order processing. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this data protection declaration.t.

Our service providers are based in the following countries for which the European Commission has determined an adequate level of data protection by resolution: Canada

 

2. Data processing for contract processing, establishing contact and opening a customer account

We collect personal data if you voluntarily provide it to us as part of your order or when you contact us (e.g. using the contact form or email). Mandatory fields are marked as such, because in these cases we need the data to process the contract or to process your contact and you cannot send the order or contact without them. Which data is collected can be seen from the respective input forms. We use the data you have provided to process contracts and to process your inquiries in accordance with Art. 6 Para. 1 S. 1 lit. b GDPR.
Insofar as you have given your consent to this in accordance with Article 6 Paragraph 1 Clause 1 lit. a GDPR by deciding to open a customer account, we will use your data for the purpose of opening a customer account. Further information on the processing of your data, in particular on the transfer to our service providers for the purpose of order, payment and shipping processing, can be found in the following sections of this data protection declaration. After the contract has been fully processed or your customer account has been deleted, your data will be restricted for further processing and deleted after expiry of the retention periods under tax and commercial law in accordance with Article 6 Paragraph 1 Clause 1 lit. c GDPR, unless you expressly request further use You have consented to your data in accordance with Art. 6 Para. 1 S. 1 lit. The deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described in this data protection declaration or using a function provided for this purpose in the customer account.

We use merchandise management systems from external service providers to process orders and contracts. Our service providers work for us as part of order processing. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this data protection declaration.

 

3. Data processing for the purpose of dispatch processing

In order to fulfill the contract in accordance with Art. 6 Paragraph 1 Sentence 1 lit.

 Data transfer to shipping service providers for the purpose of shipping notification

If you have given us your express consent during or after your order, we will forward your email address to the selected shipping service provider on the basis of this in accordance with Art. 6 Para. 1 S. 1 lit. Can contact you for the purpose of delivery notification or coordination.
The consent can be revoked at any time by sending a message to the contact option described in this data protection declaration or directly to the shipping service provider at the contact address listed below. After revocation, we will delete the data you have provided for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we will inform you in this declaration.

DPD Germany GmbH
Wailandtstrasse 1
63741 Aschaffenburg
Germany

GO! Express & Logistics (Germany) GmbH
Brühler Strasse 9
53119 Bonn
Germany

DHL Paket GmbH
Sträßchensweg 10
53113 Bonn
Germany

 

4. Data processing for payment processing

When processing payments in our online shop, we work together with these partners: Payment service providers

4.1 Data processing for transaction processing

Depending on the selected payment method, we pass on the data necessary for processing the payment transaction to our technical service providers who work for us in the context of order processing, or to the commissioned credit institutions or to the selected payment service provider, insofar as this is necessary to process the payment. This serves the fulfillment of the contract according to Art. 6 Para. 1 S. 1 lit. b GDPR. In some cases, the payment service providers collect the data required to process the payment themselves, e.g. B. on your own website or via a technical integration in the ordering process. In this respect, the data protection declaration of the respective payment service provider applies. If you have any questions about our partners for payment processing and the basis of our cooperation with them, please use the contact option described in this data protection declaration.

4.2 Data processing for the purpose of fraud prevention and the optimization of our payment processes

If necessary, we give our service providers further data, which they use together with the data necessary for processing the payment as our contract processors for the purpose of fraud prevention and the optimization of our payment processes (e.g. invoicing, processing of contested payments, support for accounting). According to Art. 6 Para. 1 S. 1 lit.

4.3 Identity and credit checks when choosing Klarna payment services

Klarna Pay now (direct debit)
If you opt for the payment services of Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter Klarna), we will transfer your data as part of payment and contract processing in accordance with Art. 6 Para. 1 S. 1 lit.b) GDPR to Klarna. This data is transmitted so that Klarna can create an invoice for the invoice processing you require and carry out an identity and credit check. Please understand that we can only offer you the respective Klarna payment method if this is made possible on the basis of the results of the credit check. Detailed information on this and the credit agencies used can be found in theData protection informationfrom Klarna.

Klarna Pay later (purchase on account), Klarna Slice it (installment purchase)
If you opt for the payment services of Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter Klarna), we ask for your consent in accordance with Art. 6 Para. 1 S. 1 lit. a GDPR, that we are allowed to transmit the data necessary for the processing of the payment and an identity and credit check to Klarna. In Germany, theData protection Credit agencies named by Klarna are used. Klarna uses the information received about the statistical probability of a payment default for a balanced decision on the establishment, implementation or termination of the contractual relationship. You can revoke your consent at any time by sending a message to the contact option mentioned in this data protection declaration. As a result, we may no longer be able to offer you certain payment options. You can revoke your consent to this use of personal data at any time to Klarna.

4.4 Installment purchase

When selecting the payment method installment purchase and granting the data protection consent required for this in accordance with Art. 6 Para. 1 S. 1 lit. Data required for transaction processing (item, invoice amount, due dates, total amount, invoice number, taxes, currency, order date and time) for the purpose of processing this payment method to our partner Klarna Bank AB, German Branch, Chausseestrasse 117, 10115 Berlin, Sweden..
To check the identity or creditworthiness of the customer, our partner carries out queries and information on publicly accessible databases and credit agencies. The providers from whom information and possibly creditworthiness information is obtained on the basis of mathematical-statistical procedures, as well as further details on the processing of your data after transmission to our partner Klarna Bank AB, German Branch, can be found in their data protection declaration, which you can find here: https: / /www.klarna.com/de/datenschutz/
Our partner Klarna Bank AB, German Branch uses the information received about the statistical probability of default in payment for a balanced decision on the establishment, implementation or termination of the contractual relationship. You have the opportunity to express your point of view and contest the decision by contacting our partner Klarna Bank AB, German Branch. The consent given in the order process to the transfer of data can be revoked at any time, even without giving reasons, with effect for the future.

 

5. Advertising by email

5.1 Email newsletter with registration

If you register for our newsletter, we will use the data required for this or separately provided by you in order to regularly send you our e-mail newsletter based on your consent in accordance with Art. 6 Para. 1 S. 1 lit.
Unsubscribing from the newsletter is possible at any time and can either be done by sending a message to the contact option described in this data protection declaration or via a link provided in the newsletter. After unsubscribing, we will delete your e-mail address from the recipient list, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this that is permitted by law and about which we will inform you in this declaration.

5.2 Sending out newsletters

The newsletter may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this data protection declaration.

Our service providers are based in these countries: USA There is no adequacy decision by the European Commission for these countries. Our cooperation with you is based on these guarantees: Standard data protection clauses of the European Commission

5.3 Sending evaluation requests by email

If you have given us your express consent to this during or after your order in accordance with Art. 6 Paragraph 1 Sentence 1 lit. evaluation system used. This consent can be revoked at any time by sending a message to the contact option described in this data protection declaration or via a link provided in the review request.

The evaluation requests may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this data protection declaration.

Our service providers are located in the following countries: USA There is no adequacy decision of the European Commission for these countries. Our cooperation with you is based on these guarantees: Standard data protection clauses of the European Commission

 

6. Cookies and other technologies

6.1 General information

In order to make visiting our website attractive and to enable the use of certain functions, we use technologies including so-called cookies on various pages. Cookies are small text files that are automatically saved on your device. Some of the cookies we use are deleted again at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable us to recognize your browser the next time you visit (persistent cookies).
We use technologies that are absolutely necessary for the use of certain functions of our website (e.g. shopping cart function). These technologies collect and process the IP address, time of the visit, device and browser information and information about your use of our website (e.g. information about the content of the shopping cart). In the context of a weighing of interests, this serves predominantly legitimate interests in an optimized presentation of our offer in accordance with Art. 6 Para. 1 S. 1 lit.

In addition, we use technologies to fulfill the legal obligations to which we are subject (e.g. to be able to prove consent to the processing of your personal data) as well as for web analysis and online marketing. Further information on this, including the respective legal basis for data processing, can be found in the following sections of this data protection declaration.

If necessary, we also use technologies that are not individually listed in this data protection declaration. You can find more information about these technologies, including the respective legal basis for data processing, on the Beeclever platform.

You can reach them under this link:https://beeclever.de/pages/datenschutz

The cookie settings for your browser can be found under the following links:Microsoft Edge™ /safari™ /Chrome™ /Firefox™ /Opera™

If you have consented to the use of the technologies in accordance with Art. 6 Paragraph 1 Sentence 1 lit.https://beeclever.de/pages/datenschutz. If you do not accept cookies, the functionality of our website may be restricted.

6.2 Use of the Beeclever Consent Management Platform to manage consents

On our website we set theBeeclever Consent Management Platform (Beeclever) to inform you about the cookies and the other technologies that we use on our website, as well as to obtain, manage and document your legally required consent to the processing of your personal data by these technologies. According to Art. 6 Para. 1 S. 1 lit. c GDPR, this is necessary to fulfill our legal obligation under Art. 7 Para. Beeclever is an offer from Beeclever GmbH, Universitätsstraße 3, 56070 Koblenz, Germany, which processes your data on our behalf. When you visit our website, the Beeclever web server saves a so-called server log file, which also contains your anonymised IP address, the date and time of your visit, device and browser information and information on your consent behavior. Your data will be deleted after three years unless you have expressly consented to further use of your data in accordance with Art. 6 Paragraph 1 Sentence 1 lit. we will inform you in this declaration.n.

 

7. Use of cookies and other technologies for web analysis and advertising purposes

If you have given your consent to this in accordance with Article 6 Paragraph 1 Sentence 1 Letter a GDPR, we use the following cookies and other third-party technologies on our website. After the purpose and end of the use of the respective technology by us, the data collected in this context will be deleted. You can revoke your consent at any time with future effect. You can find more information about your cancellation options in the section "Cookies and other technologies". For more information, including how we work with each vendor, see each technology. If you have any questions about the providers and the basis of our cooperation with them, please use the contact option described in this data protection declaration.

7.1 Use of Google services

We use the following technologies from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (Google). The information automatically collected by Google technologies about your use of our website is usually transmitted to and stored on a server operated by Google LLC, 1600 Amphitheater Parkway Mountain View, CA 94043, USA. There is no adequacy decision by the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission. If your IP address is collected using Google technologies, it will be shortened by activating IP anonymization before it is saved on Google's servers. The full IP address is only transmitted to a Google server and shortened there in exceptional cases. Unless otherwise stated for the individual technologies, the data processing takes place on the basis of an agreement concluded for the respective technology between jointly responsible persons in accordance with Art. 26 GDPR. You can find more information about data processing by Google in then Data protection information from Google.

Google Analytics

For the purpose of website analysis, Google Analytics data (IP address, time of visit, device and browser information and information about your use of our website) are automatically collected and stored, from which usage profiles are created using pseudonyms. Cookies may be used. Your IP address will generally not be merged with other Google data. The data processing takes place on the basis of an agreement on order processing by Google.

For the purpose of the optimized marketing of our website we have the Data sharing settings for "Google Products and Services" activated. In this way, Google can access the data collected and processed by Google Analytics and then use it to improve Google services. The data release to Google in the context of these data release settings takes place on the basis of an additional agreement between those responsible. We have no influence on the subsequent data processing by Google.

Google Ads

For advertising purposes in the Google search results as well as on the websites of third parties, the so-called Google is used when you visit our website Remarketing This is set automatically by collecting and processing data (IP address, time of visit, device and browser information as well as information about your use of our website) and by means of a pseudonymous CookieID and based on the pages you visit, an interest-based one Advertising enables. Any further data processing will only take place if you have activated the personalized advertising setting in your Google account. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing.n.

For website analysis and event tracking, we measure using Google Ads Conversion tracking Your subsequent usage behavior if you reached our website via a Google Ads advertisement. For this purpose, cookies can be used and data (IP address, time of visit, device and browser information as well as information about your use of our website based on events specified by us such as visiting a website or newsletter registration) are recorded, from which pseudonyms are used Usage profiles are created.

 Google Maps

For the visual representation of geographic information, Google Maps collects data about your use of the Maps functions, in particular the IP address and location data, transmits it to Google and then processes it by Google. We have no influence on this subsequent data processing.

 Google reCAPTCHA

For the purpose of protecting against misuse of our web forms and against spam by automated software (so-called bots), Google reCAPTCHA collects data (IP address, time of visit, browser information and information about your use of our website) and uses a so-called JavaScript and cookies analyze your use of our website. In addition, other cookies stored by Google services in your browser are evaluated. Reading or saving of personal data from the input fields of the respective form does not take place.

 Google Fonts

For the uniform presentation of the content on our website, the script code Google Fonts collects data (IP address, time of visit, device and browser information), transmits it to Google and then processes it by Google. We have no influence on this subsequent data processing.g.

 YouTube video plugin

To integrate third-party content, data (IP address, time of visit, device and browser information) are collected via the YouTube video plugin in the extended data protection mode we use, transmitted to Google and then processed by Google, only if you have a Play video.

7.2 Use of Facebook services

 Use of Facebook pixels

We use the Facebook Pixel within the scope of the technologies presented belowFacebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (Facebook). With the Facebook pixel, data (IP address, time of visit, device and browser information as well as information about your use of our website based on events specified by us, such as visiting a website or newsletter registration) are automatically collected and stored, from which you are using usage profiles are created by pseudonyms. For this purpose, a cookie is automatically set by the Facebook pixel when you visit our website, which automatically enables your browser to be recognized when you visit other websites using a pseudonymous CookieID. Facebook will combine this information with other data from your Facebook account and use it to compile reports on website activity and to provide other services related to website activity, in particular personalized and group-based advertising. We have no influence on data processing by Facebook and only receive statistics based on Facebook Pixel.n.
The information automatically collected by Facebook technologies about your use of our website is usually transferred to a server operated by Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. There is no adequacy decision by the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission. The data processing takes place on the basis of an agreement between jointly responsible persons in accordance with Art. 26 GDPR. You can find more information about data processing by Facebook in the privacy policy ofFacebook.

 Facebook Ads

We use Facebook Ads to advertise this website on Facebook and other platforms. We determine the parameters of the respective advertising campaign; Facebook is responsible for the exact implementation, in particular the decision about the placement of the advertisements with individual users.

On the basis of the statistics on visitor activities on our website created via Facebook Pixel, we operate via Facebook Custom Audience group-based advertising on Facebook by determining the characteristics of the respective target group.

On the basis of the pseudonymous cookie ID set by the Facebook Pixel and the data collected about your usage behavior on our website, we operate via Facebook Pixel Remarketing personalized advertising.

Via Facebook Pixel Conversions We measure your subsequent usage behavior for web analysis and event tracking if you have reached our website via an advertisement from Facebook Ads.

7.3 Other providers of web analysis and online marketing services

 Use of Hotjar for web analysis

For the purpose of website analysis, technologies fromHotjarLtd., Level 2, St Julians Business Center, 3, Elia Zammit Street, St Julians STJ 3155, Malta (Hotjar) automatically collect data (IP address, time of visit, device and browser information as well as information about your use of our website ) are collected and stored, from which usage profiles are created using pseudonyms. Cookies may be used. The pseudonymized usage profiles will not be merged with personal data about the bearer of the pseudonym without express consent to be given separately. Hotjar works for us on our behalf.g.

 Live chat tool LiveChat

If you want to contact the live chat toolLiveChatthe data you voluntarily enter there (name, email address, message) will be processed by us in accordance with Art. 6 Para. 1 S. 1 lit. In addition, the use of this tool serves to safeguard our predominantly legitimate interests in effective and improved customer communication in accordance with Art. 6 Para. 1 S. 1 lit.f GDPR. The data will then be deleted. The live chat tool is provided by LiveChat, Inc., 101 Arch Street, 8th Floor, Boston MA 02110, United States of America, which operates on our behalf. There is no adequacy decision by the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission.

 

8. Integration of the Trusted Shops Trustbadge

The Trusted Shops Trustbadge is integrated on this website to display our Trusted Shops seal of approval and any reviews we may have collected, as well as to offer Trusted Shops products to buyers after an order has been placed.

This serves to safeguard our legitimate interests, which predominate in the context of a weighing up of interests, in optimal marketing by enabling safe shopping in accordance with Art. 6 Para. 1 S. 1 lit.f GDPR. The Trustbadge and the services advertised with it are offered by Trusted Shops GmbH, Subbelrather Str.15C, 50823 Cologne. The Trustbadge is provided by a CDN provider (Content Delivery Network) as part of order processing. Trusted Shops GmbH also uses service providers from the USA. An adequate level of data protection is ensured. You can find more information on data protection at Trusted Shops GmbHhere.

When the Trustbadge is called up, the web server automatically saves a so-called server log file, which also contains your IP address, the date and time of the call, the amount of data transferred and the requesting provider (access data) and documents the call. Individual access data is stored in a security database for the analysis of security issues. The log files are automatically deleted no later than 90 days after creation.

Further personal data is transferred to Trusted Shops GmbH if you decide to use Trusted Shops products after completing an order or if you have already registered to use them. The contractual agreement made between you and Trusted Shops applies. For this purpose, personal data is automatically collected from the order data. Whether you as a buyer is already registered for a product use is automatically checked using a neutral parameter, the email address hashed by a cryptological one-way function. The e-mail address is converted into this hash value, which cannot be decrypted for Trusted Shops, before it is transmitted. After checking for a match, the parameter is automatically deleted.

This is necessary for the fulfillment of our and Trusted Shops overriding legitimate interests in the provision of the buyer protection linked to the specific order and the transactional evaluation services according to Art. 6 Para. 1 S. 1 lit.f GDPR. Further details, including the objection, can be found in the Trusted Shops data protection declaration linked above and in the Trustbadge..

 

9. Social media

9.1 Social plugins from Facebook, Twitter, Instagram, TikTok

Social buttons are used by social networks on our website. These are only integrated into the page as HTML links, so that when our website is accessed, no connection is established with the servers of the respective provider. If you click on one of the buttons, the website of the respective social network opens in a new window of your browser. There you can, for example, press the Like or Share button.

9.2 Our online presence on Facebook, Instagram, Youtube

Insofar as you have given your consent to the respective social media operator in accordance with Art. 6 Paragraph 1 Sentence 1 lit. and stored, from which usage profiles are created using pseudonyms. These can be used, for example, to place advertisements inside and outside the platforms that presumably correspond to your interests. As a rule, cookies are used for this purpose. The detailed information on the processing and use of the data by the respective social media operator as well as a contact option and your related rights and setting options to protect your privacy can be found in the data protection information of the providers linked below. If you still need help in this regard, you can contact us.

Facebookis an offer from Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (Facebook Ireland) The information automatically collected by Facebook Ireland about your use of our online presence on Facebook is usually sent to a server operated by Facebook, Inc. , 1601 Willow Road, Menlo Park, California 94025, USA and stored there. There is no adequacy decision by the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission. Data processing when visiting a Facebook fan page is based on an agreement between jointly responsible parties in accordance with Art. 26 GDPR. Further information (information on Insights data) can be founde here.

Instagram is an offer from Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (Facebook Ireland) The information automatically collected by Facebook Ireland about your use of our online presence on Instagram is usually sent to a server operated by Facebook, Inc. , 1601 Willow Road, Menlo Park, California 94025, USA and stored there. There is no adequacy decision by the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission. Data processing when visiting an Instagram fan page is based on an agreement between jointly responsible parties in accordance with Art. 26 GDPR. Further information (information on Insights data) can be founde here.

YouTube is an offer from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (Google). The information automatically collected by Google about your use of our online presence on YouTube is usually transmitted to and stored on a server operated by Google LLC, 1600 Amphitheater Parkway Mountain View, CA 94043, USA. There is no adequacy decision by the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission.n.

9.3 TikTok

We use the so-called "TikTok-Pixel" of the provider TikTok (for EU: TikTok Information Technologies UK Limited, Aviation House, 125 Kingsway Holborn, London, WC2B 6NH.) On this website. This is a code that we have implemented on our site. With the help of this code, if you have given your express consent, a connection to the TikTok servers is established when you visit our website in order to track your behavior on our website. For example, when you buy a product on our website, the TikTok pixel is triggered and saves your actions on our website in one or more cookies. You have the option to revoke your consent at any time with effect for the future. There are no additional costs for this than the basic tariffs.

Personal data such as your IP address and your email address, as well as other information such as device ID, device type and operating system can also be transmitted to TikTok. TikTok uses email or other login or device information to identify the users of our website and to assign their actions to a TikTok user account.

TikTok uses this data to show its users targeted and personalized advertising and to create interest-based user profiles. The data collected is anonymous and cannot be viewed by us and can only be used by us in the context of measuring the effectiveness of advertisements.

In principle, your data will be processed within the EU or the EEA. A corresponding data protection agreement has been concluded with TikTok for this purpose. If personal data is transferred to countries outside the EU or the EEA, this is done within the framework of the Commission's model contracts for the transfer of personal data to third countries (i.e. standard contractual clauses).

TikTok's privacy policy can be found here:https://www.tiktok.com/legal/new-privacy-policylang=de-DEE

You can manage your personal settings for personalized retargeting / remarketing / referral advertising by going to the bottom of the website or directlyhere on Cookies Settings click.

 

10. Contact options and your rights

As a data subject, you have the following rights:

  • In accordance with Art. 15 GDPR, you have the right to request information about your personal data processed by us to the extent specified therein;
  • In accordance with Art. 16 GDPR, you have the right to immediately request the correction of incorrect or incomplete personal data stored by us;
  • In accordance with Art. 17 GDPR, you have the right to request the deletion of your personal data stored by us, unless further processing
    • to exercise the right to freedom of expression and information;
    • to fulfill a legal obligation;
    • for reasons of public interest or
    • is necessary for the establishment, exercise or defense of legal claims;
  • according to Art. 18 GDPR the right to request the restriction of the processing of your personal data, insofar as
    • you dispute the accuracy of the data;
    • the processing is unlawful, but you refuse to delete it;
    • we no longer need the data, but you need them to assert, exercise or defend legal claims or
    • You have lodged an objection to the processing in accordance with Art. 21 GDPR;
  • In accordance with Art. 20 GDPR, you have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transferred to another person responsible;
  • According to Art. 77 GDPR the right to complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or work or our company headquarters.

11. Fingerprint automated Smarketer Tracking (FAST)

11.1 General scope and description of the processing of data

We use FAST to correctly assign the success of an advertising medium. The data is automatically deleted after 90 days. There is no profile formation. FAST uses a unique key that third parties cannot assign and thus users cannot be traced. Personal advertising is not possible with FAST. FAST creates a connection between a click on an advertisement, e.g. an advertisement, and an action, e.g. a purchase or a login or registration. The information transmitted to us is used solely for the purpose of correctly assigning the success of an advertising medium and the corresponding billing. FAST does not store any cookies or cookie-like data on your device. When generating the device fingerprint, only non-personal parameters are merged (browser settings, time zone, CPU class, color depth, language of the browser, etc.).


11.2 Scope and description of the processing of data when using Google Ads / Microsoft Ads

In the event of an action, the order number and the shopping cart value are usually also transmitted and stored by us for 90 days. Personal data such as name, telephone number or address are expressly not recorded or stored.

The following values can also be transmitted:

  • ID (consecutive number)
  • ClickID
  • Time of purchase
  • currency
  • Conversion name (shop order or lead)

The processing of the device fingerprint takes place on the server of the respective customer. If it is integrated via Google Tag Manager, the device fingerprint processing takes place via the Smarketer Host Europe server in Strasbourg. Due to high security standards, such as an HTTPS connection, the conversion data is sent on our HOST-Europe server located in Strasbourg. The transfer of the export file and the processing of the data (ClickID, conversion name, time stamp, order value, currency) takes place according to Google Ads / Microsoft Ads on an American server. The software is set so that no profiling takes place.

11.3 Legal basis for the processing of personal data

The legal basis for processing the user's data is Art. 6 Para. 1 lit. f GDPR.

11.4 Purposes of processing

The information transmitted to us serves the sole purpose of correctly assigning the success of an advertising medium and the corresponding billing and is justified with our legitimate interests according to Art. 6 Para. 1 S. 1 lit.f GDPR.

11.5 Duration of storage

The data of the processing described here will be automatically deleted after a storage period of a maximum of 90 days.

11.6 Opposition and removal option

You can prevent tracking by deactivating FAST tracking via an opt-out link on the respective page.

 

If you have any questions about the collection, processing or use of your personal data, information, correction, restriction or deletion of data as well as revocation of granted consent or objection to a specific use of data, please contact us directly using the contact details in our imprint.

Data protection officer:
QFU – Christian Returns Society for Management Systems mbH

Europaallee 20
67657 Kaiserslautern
Contact person: Roger Winter
datenschutz@qfu-gmbh.de

Right to object
Insofar as we process personal data as explained above in order to safeguard our legitimate interests, which are predominant in the context of a weighing of interests, you can object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you can exercise this right at any time as described above. If the processing takes place for other purposes, you only have a right of objection if there are reasons that arise from your particular situation.

After exercising your right of objection, we will no longer process your personal data for these purposes unless we can prove compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or if the processing requires the assertion, exercise or defense of Serves legal claims.

This does not apply if the processing is carried out for direct marketing purposes. Then we will no longer process your personal data for this purpose.

 

 

Privacy policy created with theTrusted Shops Legal copywriter in cooperation withFÖHLISCH lawyers.